Tuesday, December 6, 2005

Ford pulls luxury car ads from Gay media

The Ford Motor Company pulled advertising of its luxury car lines from Gay publications nationwide. The company denies pressure from conservative Christian groups, such as the American Family Association, which had called for a boycott of the company, was a factor in its decision.

The Associated Press quoted Ford spokesman Mike Moran:

"The decisions with regard to advertising was a business decision," Ford spokesman Mike Moran said. He said Ford's Volvo brand would continue advertising in gay publications. Ford has not advertised its Ford, Lincoln and Mercury brands in those publications, Moran added.

Moran said Jaguar and Land Rover, which are part of Ford's money-losing Premier Automotive Group, have decided to cut back on their advertising everywhere because of difficult market conditions. The Premier Automotive Group reported a pretax loss of $108 million in the third quarter.

Personally, I don't see how pulling your advertising in the Gay market, which is well known to purchase more luxury goods and high ticket items than most segments of the consumer market, is a good idea. A doubt that the dozens of studies that have crossed my desk could be wrong.

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